Mobile apps have resulted in a huge shift in consumer behavior and even core principles of businesses. For instance, Uber emerged as a complete game-changer. It’s important to be visible to customers and mobile apps are a great way of doing so.
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Some Stats Regarding Mobile Apps
- There are over 6 billion active smartphone subscriptions worldwide.
- When it comes to tablets, Apple is still the market leader with a 23.4 percent share.
- Google Play is the biggest app store with 3.48 million apps.
- As of January 30, 2022 users downloaded 230 billion mobile apps to their connected devices.
Let’s guide you with everything you need to know about app development:
Choosing the Right Platform
It is always baffling to choose the right platform for you- Android, iOS, React Native, Windows, and a software development company can help. One has to choose from hybrid development or native development.
Let’s dive deep into the hybrid app and native app:
Native apps are developed for a single mobile operating system, and they can’t work across every device. For instance, Android apps are developed by using Kotlin or Java and for iOS, Swift or Objective C is used.
This choice affects the flexibility of the app and the coding required would further impact the adaptability and utility of the app.
Doing market research is of utmost importance. When you dedicate time and energy to market research, your app has a high rate of achieving success. Valuable insights can help you understand the current scenario and your competitors. Also, you can also learn from the mistakes of your rivals and avoid making the same mistakes. It’s a great way of coming up with a better plan for custom software development by avoiding major disasters.
Know Your Target Audience
You don’t have to fire shot in the dark; know your users. You must be aware of the needs of your target audience so that you can provide them with a reliable solution that they love. Consider the feedback of users and align your objectives with the demands of users.
Decide on Features
Every app has certain features that make it unique and make it easy for users to understand the functioning of the app. For instance, if you are developing a food delivery app, then must-have features include signup and login, advanced search and filters, online payment, real-time tracking, push notifications, ratings, and reviews. These features provide convenience to users, which is a must for a food delivery app.
Usability describes how easy it is to use your product for the intended aim. It’s a part of “User Experience.” It’s important to know how users feel when using your app- are they able to easily find what they are looking for? Can they go from one page to another seamlessly? Do they face any problems while using your app? Sometimes, a little animation can add a spark to the app but keep in mind that it shouldn’t be frustrating for users. It’s crucial to decide how to display user interface elements on each screen.
The design of the app plays a significant role in making it successful. With the design, you can form a beautiful first impression, which motivates new users to explore the app further. Also, it’s important to keep the app simple, meaning there is no need to make it crowded. The color scheme of the app should be such that it’s pleasant on the eyes.
Build a Minimum Viable Product
A Minimum Viable Product (MVP) is a product with just enough features to function properly. It’s a great way to test your product with actual users and get feedback. Does an MVP save time and effort as what’s the point of making an app that’s not liked by users? MVP provides you an opportunity to improve your product as per the needs of users. When you have the correct understanding of the wants and needs of users, it makes it easier to develop an app that’s liked by users.
Having an app is crucial for business success. In this time and age, when users are online, it becomes important to bring your business online and provide an opportunity for customers to connect with businesses. There is a lot that goes into developing an app, one can take the help of a custom app development company to build a robust, flexible, and scalable app.