When it comes to creating content, an SEO-friendly article will go a long way. It will help your website rank higher, bring in new leads and help you convert them. As such, understanding SEO and using it correctly is a must. Here’s how to use SEO in your articles to get the results that you want.
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Do Your Keyword Research?
Before you even start writing, you need to do your keyword research. Your keywords are what will bring readers to your site, and are the backbone of any SEO-friendly article.
That sounds like a lot of pressure, but it’s actually easier to achieve than you would think. Firstly, you need to consider the words and phrases that your audience will search for. What is it that they’re looking for from you?
There are lots of useful tools that you can put to good use when you’re considering keywords. Google Keyword Planner, for example, will help you find the best keywords when you start putting in the basic topics that you want to cover.
Once you have the right keywords, you’ll be able to get started writing your article.
Create A Cohesive Structure
The structure of your article is crucial to your audience’s understanding of it. To create a good structure, you first need to understand what you want to get across in your article. What’s the main point that you’re trying to make? Once you know this, you’ll be able to split your article up into parts.
When you have a good structure, it’s easier to write the article as you’ll be able to make each part as efficient as possible. It’ll also be simple for your audience to understand, which will get you more clicks and more leads overall, making it a more SEO-friendly article.
Use Headings To Separate Your Points
Ideally, when you start planning your structure, every main point should come under a subheading. That helps break the article up, keeping every point clear and separate when you’re writing. It helps the reader too, especially those who are scanning for the information they need. As such, they’ll be able to spot the point they’re looking for quickly.
Also, don’t forget to use paragraphs in your post. Every paragraph should have its own idea or point to make, so ask yourself what these are if you’re not sure where to use one.
Always Proofread Your Writing
One very important thing to remember when creating content is that it must be proofread before publication. It’s best to go over the work a few times, looking for spelling and grammatical errors, as well as factual errors. Any errors left in the text will affect your credibility as a brand, so you need to take this step.
Check plagiarism before publishing
Search engines have defined various policies that state penalization against plagiarized content. Plagiarized content can create problems for publishers if it relates to any material with copyright.
Since you’re doing research from the internet to create publishing material for the internet, chances of content duplication could be expected.
Even if you haven’t taken the exact copy of a specific information material to use in your writing, various sentences can get the exact match from someone else’s content.
Therefore, it is recommended to check plagiarism free of cost using online tools to ensure the uniqueness of your content.
If you’re not confident in your own proofreading skills, there are lots of services online, such as Essay Help, that can help you get it right before you post the article online.
Link To Other Content
A really good way to optimize your SEO is to use links to other content online. It makes your article stronger as you’re linking to posts that have information to back up your own points. Plus, it helps with improving your rankings as you’re associating your article with others online.
The key here is to only use links to well-respected sources online. The better the link, the better it will be for your SEO.
You can also link to other articles on your site. This is known as internal linking, and it can help with retention and conversion as readers find out more about your site.
Keep Your Article To Just The Right Length
There’s a lot of debate on just how long an SEO-friendly article should be. Google tends to be more favorable to longer articles, but for readers seeing all that text can be overwhelming. That’s partly why using headings will work well, to keep them invested in the article without being drowned in information.
Many sites tend to keep their articles between 700 – 1000 words overall. That allows you to give more detailed explanations, without going overboard and making the article too long.
Now you have everything you need to create an SEO-friendly article. With the right care and attention, you can start moving up those search rankings.