If you’re using Google Analytics to track your website traffic, you may be wondering what is considered a “default medium.” In other words, what traffic sources are automatically included in Google Analytics? This can be important to know if you’re trying to track specific channels or sources of traffic. Read on for more information about default mediums in Google Analytics.
What is Google medium?
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It also offers other tools to help businesses grow online. One of the features of Google Analytics is the ability to track traffic sources, which can be useful for marketing purposes.
The “medium” refers to the general category of the traffic source. For example, if someone clicks on a link from an email, the medium would be “email.” If someone arrives at your website from a paid ad, the medium would be “CPC” for “cost-per-click.”
There are four main categories of traffic sources:
- Direct traffic: This is traffic that comes to your website directly, without coming from another website or source.
- Referral traffic: This is traffic that comes to your website from another website.
- Social traffic: This is traffic that comes to your website from social media platforms such as Facebook, Twitter, and LinkedIn.
- Paid traffic: This is traffic that comes to your website from paid ads.
Why Is It Important to know What is Considered a Default Medium in GA?
Knowing what is considered a default medium in Google Analytics can be important for a few reasons.
First, if you’re trying to track a specific traffic source or channel, it’s important to know which ones are included in Google Analytics by default. This way, you can be sure that you’re looking at the right data.
Second, if you’re trying to exclude certain traffic sources from your data, it’s important to know which ones are considered defaults. For example, if you’re trying to track organic traffic, you may want to exclude social traffic from your data.
Finally, if you’re troubleshooting an issue with your Google Analytics tracking, knowing which traffic sources are considered defaults can be helpful. For example, if you’re noticing that your referral traffic is suddenly low, it could be because social traffic is being categorized as direct traffic.
What is not considered a default medium in Google Analytics?
Google Analytics provides users with only three pre-defined mediums: Direct, referring, and none.
Organic traffic is traffic that appears as a result of unpaid search results. Any traffic that comes to your site from another website is referred to as referral traffic. The last option, “(none),” is only used for visitors that arrive directly to your site via either a browser’s search or bookmarks. If you’re just getting started with Google Analytics, the idea of deciding which users to send reports to may be difficult. The only problem you’ll have is determining who your target audience is and how they want their data presented.
What are the default mediums in Google Analytics?
Google Analytics provides the following 3 default mediums:
Conclusion | What Is Not Considered a Default Medium In Google Analytics?
Google Analytics provides a wide range of options for tracking your website traffic. While the 3 default channels are a great place to start, you may find that you need to customize your channels to better suit your needs. If you’re not sure which channel is right for you, consider enlisting the help of a certified Google Analytics Partner. With their help, you can ensure that your website is getting the most accurate data possible.
FAQs | What Is Not Considered a Default Medium In Google Analytics?
Q1: What is the difference between a channel and a medium?
A channel is a group of traffic sources with similar characteristics. A medium is a specific traffic source within a channel.
How can you track specific channels or sources of traffic using GA?
By creating custom channel groupings, you can specify which mediums should be considered part of each channel.
Q3: What are some of the most popular traffic sources that are not included in Google Analytics by default?
Some popular traffic sources that are not included in GA by default include dark social, direct traffic from devices, and secure search traffic.
How Long, Does It Take To Set Up Google Analytics On A Website?
The time it takes to set up GA on a website varies depending on the size and complexity of the site. However, most implementations can be completed in a few hours.
What is the difference between Google Analytics and other web analytics tools?
Google Analytics is a free tool that provides a comprehensive set of features for tracking website traffic. Other web analytics tools, such as Adobe Analytics and IBM Digital Analytics, are typically more expensive and offer more advanced features.